Archives for April 2015

Top 5 Digital Marketing Stats

Here we are again, our weekly top 5 digital marketing stats. 42% now bank on mobile, yet banks are still failing to advertise to the majority audience BuzzCity have revealed a reported 60% increase of people using mobile devices to bank online. As well as this, 42% of all mobile users now regularly make payments […]

Google to introduce custom audiences targeting feature

Facebook’s custom audience targeting is the most used of it’s kind. The concept is simple: advertisers provide a list of the email addresses of their customers and Facebook uses those email addresses to target ads to them if they’re on the service.¬†Advertisers can also target users of their mobile apps, or through a tracking pixel, […]

5 Mobile Marketing Stats

Here is another 5 digital marketing stats – this week I am focusing on Mobile marketing stats. More than one quarter of Consumers to use mobile payments in 2015 eGifter revealed the following research on consumers and their expectations of the digital payments experience: 27% of consumers plan to use some form of mobile payments […]

5 Informative ECommerce Stats

It’s Wednesday, so here are 5 informative ecommerce stats! How well did click and collect really do over Christmas? Postcode Anywhere claim that 95% of online shoppers will use click and collect during Christmas. The company has just revisited the research to find that the results are somewhat shy of this prediction. Although it still […]