Archives for February 2016

Google’s Hold is Stronger in Europe than North America

Adobe Digital Index data shows that Google remains the most popular search engine for paid search in Europe. Ad spending on Google rose by 5% from Q4 2014 to Q4 2015, with Bing and Yahoo remaining steady for the duration of the same period. In North America Google is still the most popular platform for […]

3 Digital Marketing Strategies to Boost Search Engine Rankings

One of the main things to know about search engine optimisation is that you have to stay on the ball. Strategies that have worked well in the past could now result in penalisation from Google, whereas less effective methods of the past might now be vital for search engine ranking success. One thing does remain […]

Instagram Makes Life Easier for Us All

As digital marketers, we’re over the moon about the latest feature to be rolled out by Instagram. After an early test, the social network has now made it possible to switch between multiple accounts, quickly and easily. To make use of the feature all you need to do is have the latest update that was […]

Google Panda Algorithm – 4 Ways to Improve Your Content

Have you been hit by the surprise Google Panda algorithm update back in January? Perhaps you’ve noticed a drop in the ranks and you’re now working hard to repair some of the damage and climb back up the search engines? Thankfully, Google decided to share some valuable Panda information with us all, and this transparency […]

One to Watch: Accelerated Mobile Pages

Many visitors to websites use their mobile phones, so much so that mobile searches took over desktop searches in May of last year. If that’s not a good enough reason to make some serious responsive upgrades on your website then perhaps you’ll be swayed when you learn that Google is also pushing non- mobile friendly […]

5 Blogging Tips – How to Come Up With New Ideas for Your Blog

Coming up with fresh ideas for your business blog can be hard work, especially if you’re not a keen writer. Good content is required in order to engage with your audience, it can be used on social media, advertising, email marketing and for SEO purposes, so it’s worth working over blogging hurdles to keep updating […]

3 Ways to Benefit From Social Media Marketing

Have you started using social media marketing yet? Most businesses have jumped on the band wagon, but many are failing to see the advantages. One of the reasons for this is due to the ‘people at the top’ not really understanding social media and how it can be used for the good of the business. […]

3 Key Digital Strategies for 2016

Today we’re sharing some of the digital strategy trends that are expected to grow in popularity during 2016, according to employees and business managers. Customer-centricity Customer-centricity was chosen as one of the key theme for digital strategy by business leaders across a selection of global markets.  Being customer-centric is considered to be the most important […]

How SMEs Get the Best Results When Working with an SEO Agency

  Whether you’re working (or considering working) with us here at Sharpmonkeys, or a similar digital marketing agency, it’s important to know how to get the best out of the relationship. You want results and we want to help you get those results, but perhaps you have some concerns about outsourcing to an agency. We […]