Archives for March 2016

What Does the Twitter Algorithm Mean For You?

Twitter has rolled out the new algorithmic feed for all users. Now everyone on Twitter on their desktop or app and see the posts that Twitter believes are most important/interesting/relevant to the user. It’s a bit like an extension to the ‘While You Were Away Feature’.  The aim of the new feed is to make […]

UK Consumers Love Shopping on Smartphones

Two recent reports have highlighted the latest ecommerce trends in the UK and it appears that UK consumers are more than happy to spend while on their Smartphones. Criteo released details from data gathered from 2015 Q4, which showed mcommerce (yes, this is a term) transactions accounted for 45.6% of the total transactions on their […]

How to Increase Exposure for your Blog Posts

One of the challenges faced by business blogs is getting the content in front of the right people. It doesn’t matter how good the content is, it’s not going to work hard for you if it’s not seen by the people you’re targeting.  Many businesses think it’s enough to publish the blog and let the […]

SEO Predictions for 2016

2016 is in full swing and so are the SEO rumours and conversations. Today, we’re going to take a look at some of the expected changes and see what the next few months have in store for anyone working on optimising their website for the search engines. Social Search  Social networks are already expanding on […]

10 Ways to Keep and Attract Twitter Followers

Building a social media audience doesn’t happen overnight. It takes time. Once you begin gaining followers you need to continue attracting new people while working hard to keep the ones you already have. This is a challenge, but these tips will help you to keep and build your Twitter audience. Don’t post too little or […]

8 Tips for Creating Successful Facebook Video Ads

Facebook video ads are useful if you’re looking for an improved way of connecting with your audience on Facebook. Using these ads can help to increase engagement and the number of conversions you achieve through your marketing on this vast social network.  There are ways to work to achieve the best results, so here are […]

Google Puts a Stop to Right Side Ads on Desktop Search Results

After a long testing period, Google has decided to stop showing ads to the right of the search engine results pages for desktop queries.  The ads will now only be visible at the top and/or bottom of the page. Google have also said that they might show four ads instead of three above the search […]