Archives for January 2017

5 Ways to Increase Facebook Engagement

Facebook engagement is not easy to achieve. Without engagement, each post you publish on Facebook is not likely to be seen by many people. Even the people that follow your page are not likely to see your content in their news feed. What you need are likes, comments, and shares. Here are 5 ways that […]

5 Visual Ways to Improve Your Social Media Marketing

Visuals are extremely popular on social media. They can be used to deliver messages quickly, attract attention and invoke emotional responses. You can connect with your audience using a visual far easier than using words alone. With that in mind, we’re going to share 5 ways of using visual content that will enhance customer engagement. […]

Link Building Tips –Testimonials

Link building is an area that can cause problems for businesses. There are dodgy ‘experts’ who will offer to sell links. Buying links is not a good idea as those links can seriously screw up your ranking in Google. Other businesses feel they don’t have time to create the content needed for link building. Thankfully, […]

3 Ways to Optimise Your Website for Voice Search

One of the SEO trends expected to increase in 2017 is the use of voice search.  Voice search is no longer used just for fun; it’s fast becoming a quick and easy way for users to find the information they need. Voice search is used more frequently by mobile device users. It’s also on the […]

How to Create Unique UTM Links for Social Media Marketing

When marketing on social media it’s important to monitor how much traffic comes to your website from these sources. This is where UTMs come in. UTM stands for Urchin Tracking Module. These are the parameters that can be added to every link that you publish on social media, including advertisements, posts in groups and on […]

SEO Trends – Are You Prepared for Mobile First Indexing?

Google has made several updates that have pushed businesses to focus on mobile for some time now. Mobilegeddon happened way back in 2015! We’re assuming that all businesses already know how important mobile is when it comes to selling online and digital marketing. If you haven’t yet we recommend you call us asap and we’ll […]

Are You Using Instagram to Sell? It’s Going to Get Easier

Businesses have been using Instagram to help raise brand awareness and sales for some time. Using attractive images is certainly a great way of getting products seen and useful to educate consumers about the possibilities. However, it’s never been possible to make direct sales from Instagram, until now. The photo sharing app introduced a new […]

Advantages and Disadvantages of Using Device Specific PPC Campaigns

Google and Bing allow marketers the opportunity to target their PPC campaigns to specific devices. Today we’re going to be looking at the pros and cons of segmenting your campaigns in a bid to help you learn more and help you decide if this is a suitable strategy for your advertising. Advantages of Using Device […]

The Benefits of Recycling Your Social Media Updates

Managing social media and keeping content fresh is a tough job. Many businesses and brands tend to recycle the same content over and over. There are a few reasons for this. It’s a time saver To spread out the messages they want to send in order to reach their audience by posting at different times […]