How to Reduce Basket Abandonment Rates

Basket abandonment rates are a common problem. Many people will abandon their baskets instead of going ahead and placing the order and the reasons for doing so do vary. Salecycle research shows that while the problem is found in all industries, finance websites have the highest rate at 83.6%. They also found that: Global cart […]

Is Your Business Prepared for GPDR?

The new rules for the EU’s General Data Protection Regulation (GDPR) have been published and published in the Official Journal of the European Union. Organisations now have 12 months to become compliant in time for the new law that will be active on 25 May 2018.  The new regulation has accountability obligations, stronger restrictions and […]

5 Ways to Update Your Business Blog

If you run a business blog, you probably have a lot of content that may no longer be in line with your current brand voice. Perhaps you had different writers or you have modernised your business and the blog posts have been overlooked. The good news is you don’t have to rewrite the content. There […]

Matched Audiences Ad Targeting on LinkedIn

LinkedIn advertisers are now able to use Matched Audiences targeting. At the end of April, LinkedIn officially rolled out the advanced targeting to all advertisers on the platform.  The new feature makes it possible for all advertisers to target ads based on user’s web browsing, employers and email addresses.  This improved targeting is available to […]

Similar Audiences for Search and Shopping Launch

Similar Audiences for Search Rolls Out Google has made it easier for advertisers to target the users that are searching for similar things as the recent visitors to their website. The feature has now come out of Beta and rolled out on May 1, 2017. The similar audiences for search was announced back in May […]

3 Ways to Use Instagram Stories for Business

Many businesses are already comfortable using Instagram for business. One of the areas brands are now playing with and benefiting from using Instagram stories. Have a read through our tips if you’re ready to begin testing the marketing potential of Stories. Getting to Know You One of the greatest ways of building loyal customers is […]