5 Easy Ecommerce Content Marketing Tips

Ecommerce stores have a hard time getting noticed thanks to the crowded marketplace. Large online retailers tend to dominate, leaving newer brands feeling a little lost. Getting traffic requires plenty of hard work. One of the steps that is required is acquiring backlinks to increase the ranking of your website in the search engines. To […]

How to Use Video Marketing to Increase Organic Reach on Facebook

Today we’re continuing our look at combatting the decline of organic reach on Facebook. With new feeds and the need for new ad space on Facebook, it’s getting harder for businesses to get noticed without having a clear strategy and ad spend available. Video marketing is one of the strategies that does continue to gain organic […]

The Death of Organic Reach on Facebook

  The Explore Feed is rolling out to all users. This brand new feed shares content with the user that they will not have seen previously. The content shared is customised for each user and only comes from pages they are not a fan of.  During the tests, all pages were moved over to the […]

5 Reasons to Use Influencer Marketing for Your Business

Businesses are finding it difficult to make waves when it comes to social media.  The platforms are flooded with other brands, making it very hard for some to be heard in all the noise. One significant way of getting noticed is by using paid advertising on these sites and combining these ads with a splash […]

4 Tips to Increase the SEO Value of Nofollow Links

We discussed the indirect SEO benefits of nofollow links in our last article. Today, we’re going to take a brief look at 4 ways to increase the SEO value of the nofollow links in your future campaigns. The anchor text that is used for nofollow links will be ignored completely by the search engines. Therefore, […]

Are Nofollow Links Important for SEO?

If you work with influencers, you may have come across the term nofollow links. You should be well versed with the difference between nofollow and dofollow links, but in case you’re new to the area here’s a brief breakdown: Nofollow links – Links that have the HTML attribute rel=“nofollow” in the <a>tag. The attribute value […]