Poster Advertising – The Do’s and Dont’s.

Carlsberg release the best poster in the world.. probably.

In Brick Lane, London, Carlsberg unveiled a minimalistic billboard with the words “Probably the best poster in the world”, and it very well may be. Why? It has a working beer tap attached to the centre, allowing passers-by to pull their own pints.

Unsurprisingly, a queue formed swiftly.

The positioning of this on Brick Lane is a clever tactic, not only is Carlsberg capturing the interest of an already busy, vibrant street full of Indian restaurants but also it’s just around the corner from Shoreditch, where the taste for craft beers and ales is taking dominance over more mainstream lagers. #ProbablyTheBest

New Adventure Travel with a slightly more risqué attempt

A bus company has been slammed for a new advert printed on the back of its vehicles to promote its new ticket system, which shows a topless woman holding a sign stating: “Ride me all day for £3”.

People instantly slammed the image online as “appalling,” “sexist,” and “absolutely unacceptable” and have called for it to be removed.

Cardiff MP Stephen Doughty said he has spoken to the MD at NAT Group to express his disgust at the adverts, and was told they were a “misjudgement” that will be removed.

NAT Group’s statement reads: “In view of the reaction to our bus advertising today we wish to set out our position:

“Firstly we have stated that our objectives have been to make catching the bus attractive to the younger generation.  We therefore developed an internal advertising campaign featuring males and females to hold boards to promote the cost of our daily tickets.

“The slogan of ‘ride me all day for £3’ whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly.  There has certainly been no intention to objectify either men or women.

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