Twitter is a free platform that has well over 300 million active users. It’s a great place to promote your content marketing, connect with your audience, find new customers, build your reputation, raise awareness and provide customer services.   Engaging with people on Twitter is a difficult task, but we have some tips that can have a positive impact on the engagement you achieve.

1. Ask your followers questions and use the answers to help you come up with content they want to see. Twitter allows you to post polls or you can simply Tweet a direct question and wait for the responses you get. Pin the poll or question to the top of your profile to lengthen the lifespan of the post.
2. Build your followers, don’t buy them. Buying followers is a pointless task. You won’t buy genuine fans who will spend time interacting with you or learning about your brand, they will largely be fake accounts. Find and follow people that are relevant to your business and work on building an organic audience who want to know about you. It takes a long time but it’s worth it.
3. Don’t add links to products or services to all of your tweets. Stick to the 80-20 rule. 80% interesting, relevant, educational or entertaining content and 20% sales related content.
4. Add one or two relevant hashtags into your content. Look for trends that are relevant and use your keywords within your Tweets to help your audience find you.
5. Don’t be afraid of emojis, even if you consider yourself too professional to use them. Emojis help to show your fans that there is a real human behind your tweets and not a robot. They add emotion and help to express the feeling behind the message, ensuring it is understood.

How do you encourage engagement on Twitter?