Two recent reports have highlighted the latest ecommerce trends in the UK and it appears that UK consumers are more than happy to spend while on their Smartphones. Criteo released details from data gathered from 2015 Q4, which showed mcommerce (yes, this is a term) transactions accounted for 45.6% of the total transactions on their profile. Another report from Demandware, released in February 2016, showed that 32% of ecommerce orders on their platform were placed on Smartphones in the UK over the Christmas period.
The reports also showed that the UK is placing more orders via their Smartphones than those in the US (the only exception being over the Christmas shopping period), France, Canada and Germany. The UK is obviously happy to visit digital retails and spend their money from their favourite gadget.
Interestingly, data collected by Poq, shows that mobile apps encourage greater engagement and returned higher revenues per user, outperforming desktop sites significantly per user.
It’s clear that shoppers in the UK and overseas are feeling more confident about buying on their mobile devices. This is just one of the reasons why it is vital that your business website is 100% mobile friendly, making it fully responsive and easy to use regardless of the size of the screen it is being accessed from. Mobile websites are a must for your customers and for your SEO. Don’t let your competitors gain the edge because you’re yet to catch up with your consumers. Talk to us today and find out how we can help get your business into the hands of your audience.