Google has spent the past few months testing a new Google search bar interface and now it’s ready to roll. The new UI has icons that allow the user to search through different categories and verticals, which include:

• News
• Video
• Maps
• Images
• Shopping

The icons are now showing at the top of the search page, with a drop-down menu offering further icons such as books, flights, finance and so on.

Google Confirms Roll Out

Google has confirmed that the new user interface began rolling out to users on June 13, 2019. The chances are you will already have it so you can go and try it and see how it works for you. Will it have an impact on your SEO efforts? Not very likely, but it is always good to know what is happening in the world of search. The addition of icons may make searchers filter through the search results pages more, only time will tell if any positive or negatives are felt by marketers. W

Working on improving your presence in different areas such as video, images, maps, and shopping is highlighted. Try to diversify your digital content to ensure you reach your audience where they are searching. Speak to us about your SEO strategy or ask us for details on our SEO packages in Worcestershire and the UK.