Written by Jade Edwards, our Google Street View Partner
In the blog post by Lynette earlier this month ‘Are You Failing to Execute These 2 Vital SEO Techniques?’ content marketing was identified as one of the most important aspects of SEO. Adding a “See Inside” Google Street View Virtual Tour of your business is one of the most impactful things that you can do to enhance your Google Plus Page and Local Google Search Result. Users consume rich content and imagery more than other information and nothing says rich content more than a 360º virtual tour in Google. It gives you heaps of marketing opportunities for the future by providing you with engaging social media content along with material for fun stuff like treasure hunts and competitions.
What exactly is Google Maps Street View | Trusted?
Most of us are already familiar with Google Street View. Google Street View | Trusted brings the same technology as Google Street View, but the tour comes right inside your business, bringing it to life. It allows potential customers to virtually step inside your business from the comfort of their own home, 24 hours a day, 365 days a year!
Take a look at a virtual tour for yourself here: https://goo.gl/maps/LYYPWCsAT562
Why should I get a Google Street View for my business?
A Google Virtual tour is beneficial for your local marketing campaign.
- Get Discovered – Your virtual tour can be seen worldwide in Google Search Results, on Google Maps, on your business’s Google+ page. In addition you can embed the tour at no extra charge onto your website and Facebook. With no ongoing maintenance or renewal fees it’s very good value.
- Attract More Customers – 97% of people search for local businesses before making a decision. A Google virtual tour gives you competitive advantage. It helps to build trust by giving your potential customers that extra level of confidence by allowing them to see inside your business. It’s a fact, images have a significant impact to a person’s decision making when searching for local businesses, and a virtual tour encourages engagement with your business in a unique and fun way.
- Convert More Customers – Studies have shown that 59% of customers visit a business within the same day of their search and 18% of local searches lead to a purchase within the same day. Google Business View virtual tours drive more business in your direction.
- It’s Very Affordable – Google Street View for your business may be one of the best and most inexpensive marketing opportunities available to you, especially when compared with direct mail campaigns, radio, magazine and newspaper adverts etc. What’s the best thing? There’s no “catch”. Google hosts the tour for you at no cost. There are no on-going costs or subscription fees and the cost for most small/medium sized businesses is under £500. A small price to pay for something with an indefinite return.