How does Google define ‘quality content’?
From an SEO point of view, it’s very important that your site is full of “Quality Content”. It makes sense, doesn't it? Google wants people to see the sites that…
Email subject lines: 5 things to avoid
Crafting good email subject lines that will appeal to a vast, unpredictable host of customers is inherently difficult. The difficulty is trying to find a system or style to use…
Mastering Marketing on Instagram
Marketing on Instagram isn't easy. Instagram has around 300 million active users with almost 100 million photos being uploaded on a daily basis. 90% of the time spent on Instagram…
The most helpful (and FREE) SEO tools.
Like most things, SEO can be very tricky without the right tools. Here I have highlighted a few of the most useful SEO tools that I have come across. Page…
Top 5 Digital Marketing Stats
Here we are again, our weekly top 5 digital marketing stats. 42% now bank on mobile, yet banks are still failing to advertise to the majority audience BuzzCity have revealed…
Google to introduce custom audiences targeting feature
Facebook's custom audience targeting is the most used of it's kind. The concept is simple: advertisers provide a list of the email addresses of their customers and Facebook uses those…
5 Mobile Marketing Stats
Here is another 5 digital marketing stats - this week I am focusing on Mobile marketing stats. More than one quarter of Consumers to use mobile payments in 2015 eGifter…
Social Proof in Marketing
What’s “Social Proof”? Have you ever walked past a nightclub with a line 50ft out the door and immediately thought “it must be brilliant in there”? That’s social proof. Or…
Ford opts for social-orientated marketing strategy
Ford is shifting from a marketing strategy that is primarily based on media relations to one fixated on storytelling. Mark Truby, vice president of European communications at Ford, told The…
Top 4 Digital Marketing Stats for the Week
Once again, here are your top 4 digital marketing stats for the week. Mobile Commerce is growing - a lot. Ispos and PayPal reports that mobile shopping is growing 4…