Archives for June 2015

Email subject lines: 5 things to avoid

Crafting good email subject lines that will appeal to a vast, unpredictable host of customers is inherently difficult. The difficulty is trying to find a system or style to use every time without getting repetitive. I’ve already written about what you should include, but today I’m going to tell you what NOT to do. Ease […]

Behind the Scenes at the New Sharpmonkeys Office

This is an exciting time for the team as we’re now celebrating our third year in Worcestershire and on top of that, we’ve moved! The new dedicated sharpmonkeys office is perfectly situated in the heart of Worcester; close to Foregate Train Station and with car parking nearby for your convenience. Now we have settled in […]

Amazon unveils Amazon Allowance to attract younger shoppers

It seems Amazon are looking to attract more business from teenage shopper as their new service gives parents a chance to fund their childrens’ online shopping. Amazon Allowance uses essentially the same premise as a gift card but puts more emphasis on the idea of topping up the card. Sneaky. Amazon say “it’s an easy […]

Why Your Digital Marketing is Failing: Customers!

Last week we looked at customer LTV. I was trying to get get you thinking of the big picture and not short term immediate gains.  This week I want to talk about the “C” word. yes, customers. When anyone asks what I do and I say I am in Marketing – they always assume I […]

Reddit is Saving Lives

If you are familiar with the internet you are familiar with Reddit. However, for those of you who don’t know: “Reddit, stylized as reddit, is an entertainment, social networking, and news website where registered community members can submit content, such as text posts or direct links, making it essentially an online bulletin board system.” If […]

Your Digital Marketing is Failing!

Stop!  Yes, I know you are really busy and your agency is pushing for a new website but really stop wasting your time (money). I am going to tell you something that you don’t want to hear (I am an agency owner too, so I can’t believe I’m saying it). You have your digital marketing […]

Three Lessons We Could All Learn From Amazon

Amazon is one of the largest companies in the world and retailers can certainly learn a thing or two from the ecommerce giant. Every once in a while, a company completely changes the way businesses and consumers think. Ford changed the way we look at cars, Apple changed the way we look at computers and […]

The Most Captivating Digital Marketing Stats

Retailers missing out on £6.6bn a year by not going mobile The UK retail industry is sacrificing £6.6bn per year due to lack of investment into its mobile offering, according to new research by Centre for Retail Research (CRR) and VoucherCodes.co.uk Other key highlights from the research include: Despite retailers reporting their share of mobile […]

Scarily accurate predictions from the Future Of Digital Marketing

Econsultancy’s Future of Digital Marketing (FODM) Event celebrates its 10-year anniversary on in June. You can take part in this very event and join over 300 senior digital marketing professionals for the conference but act fast, tickets will sell out. Anyway, here are a few of their predictions that they’ve made over the years that […]