Archives for October 2016

Future Challenges for Advertisers

Advertisers have a number of challenges that they need to overcome in order to reach their audience and see a return on investment. Advertisers need to think like millennials. Millennials are no longer reacting to banner ads, in fact, most consumers have shifted their behaviours in recent years. One of the problems is that media consumption […]

SEO Tips – How to Respond to a Major Google Algorithm Update

SEO is always changing. Google updates their search algorithms hundreds of times per year. Many of these updates are so small their effects aren’t noticed by most users. Occasionally, the update is more significant and users can find themselves in a panic as they try to deal with the fallout. The most recent updates took […]

4 Ways to Boost Your Blog’s Organic Ranking

You have plenty of blog posts published as part of your content marketing plan. But are any of the blogs getting noticed? Do you have traffic finding your posts from the search engines? Today we’re sharing a few tips on how to increase the amount of traffic to your blog posts from organic search results. […]

Have You Updated Your Facebook Page?

Facebook Page Changes The latest Facebook Page updates started rolling out in August. By now, you’ve probably noticed the changes on your own page, but have you optimised the page to get the most of the new layout? Here are a few tips that will smarten up your page and help to increase engagement. Update […]

What’s Happening in Digital Marketing?

Today we’re looking at some of the most recent digital marketing stats that can be used to help improve your marketing efforts. Retailers Falling Flat on Personalised Content One of the ways of improving the customer experience to increase satisfaction and brand loyalty is by using online personalisation.  Monetate carried out research into online personalisation […]

Amazon Bans Incentivised Reviews

Amazon is working hard to remove the number of fake reviews on their marketplace. Over 1000 individuals, websites and buyers have been sued for fake reviews. Manufacturers and brands are no longer permitted to provide products in exchange for reviews on Amazon.com. The new rule means that incentivised reviews will only be possible via the […]

Snapchat Introduces New Ad Targeting Options

New Ad Targeting Options on Snapchat Snapchat is changing the way it allows brands to retarget their ads, now allowing for mobile device matching and email matching. These types of adverts are popular on Facebook and help marketers to reach out to a more defined audience. Up until recently, Snapchat has been against this type […]

Google’s Penguin 4.0 Update will be the Last

Penguin 4.0 Has Arrived! Penguin 4.0 was released on September 23,2016. The core search algorithm now runs in real time, which means future updates are no longer necessary.  It’s been two years since the last update. The algorithm is used to fight websites that spam. The filter runs and catches spammy content and penalises the […]

How Can I Motivate Content Engagement?

A recent study conducted by AOL has discovered eight key motivation drivers for content engagement. They are as follows: Inspiration – Inspiring the audience that is looking to try something new or find some fresh ideas. Education and to remain updated on the latest news. Looking for answers or advice to help them combat a […]