It’s Wednesday, so here are 5 informative ecommerce stats!
How well did click and collect really do over Christmas?
Postcode Anywhere claim that 95% of online shoppers will use click and collect during Christmas. The company has just revisited the research to find that the results are somewhat shy of this prediction. Although it still reflects a growing trend for this method of fulfilment.
- 47% of UK consumers used click and collect this Christmas
- Most popular category for this method of delivery was fashion, gadgets and household technology such as TVs
- Least popular goods for purchase using Click and Collect included the more bulky items such as furniture and kitchenware, with only 3% of shoppers using this delivery method.
Retailers could do more for mobile shoppers
Somo has analysed the mobile capabilities of the top 50 high street retailers, finding that:
- 40% do not have a mobile optimised store locator.
- 20% don’t have a transactional mobile site.
- 30% don’t have an iOS app.
- 28% don’t have an Android app.
- 44% do not have a tablet optimised site.
- 46% don’t support responsive web design.
Eight out of 10 consumers will shop online more if offered free shipping
New data from Walker Sands reveals that the offer of free shipping and returns goes a long way, with consumers saying they’d not only shop online more frequently and across more product categories, but would also buy expensive items online without seeing them first.
- 76% of consumers now say they would spend more than $100 online on a product without seeing it first, up from 70% in 2013.
- Free shipping (83%) continues to be the top reason consumers say they would shop more online.
- Free returns can help drive higher ecommerce sales for big-ticket items – nearly three times as many consumers (27% vs. 10%) would purchase a product online costing more than $1,000 without seeing it first, if returns were free.
Growth in mobile commerce
Data from Ipsos and PayPal shows that mobile shopping is growing at nearly four times the rate of overall online spending in the UK.
From 2013-2016, the UK average compound annual growth rate for mobile spend is projected at 36% vs. 10% for overall online spend.
However this is mainly due to the relatively small base size for mobile commerce.
As a percentage of UK online spending, smartphone shopping accounts for on average 8% of online spending while shopping on tablets accounts for only 6%. In comparison, laptops, desktops and notebooks together account for 86%.
Online voucher code use grows 43% in 12 months
An independent survey of 1,000 consumers commissioned by Voucherbox.co.uk reveals that the number of people who frequently seek out discounts when making purchases online grew by almost half over a 12 month period (from 23% in 2014 to 33% in 2015).