Domain Authority isn’t a Google Metric
We reported on the new domain authority update that Moz launched last week. The DA is a useful metric that marketers, businesses, bloggers and influencers can use to evaluate their…
Google My Business Tackles Malicious Content
Google is working to reduce the number of fake accounts on Google My Business. Fraud and spam are a problem that needs to be addressed so Google has introduced a…
3 Digital Marketing Stats for February
Why Consumers Follow Brands on Social Media A recent report from Yes Marketing examined the reasons for consumers to follow brands on social media platforms. The survey consisted of 1000…
Domain Authority Metric Updated
MOZ has announced that they have made upgrades to the domain authority metric. Domain authority (DA) is a score that is provided by Moz (a highly respected and used SEO…
3 SEO Trends in 2019
2019 is here and it’s time to look at a few of the marketing trends that are expected to make waves in the coming months. Businesses are beginning to look…
4 Tracking Essentials for Digital Marketing
Pay per click, live chat, organic SEO and social media are a few aspects of digital marketing that many businesses undertake without doing enough research. It seems easy to set…
Black Friday and Cyber Monday Deals Ad Unit on Google
Google has a new experiment going on with the aim of increasing advertisers exposure for Black Friday and Cyber Monday ads. The experiment has launched on Google ads using the…
Digital Marketing Stats for November 2018
The most interesting Digital Marketing stats as shared on Econsultancy. Caution Still Surrounds Voice Search Yext has released data compiled from a recent voice search survey. Out of 2000 consumers…
New Features Coming to Google Ads
Last week, Google announced a few new features coming soon to Google Ads at SMX East. There are updates rolling out, two that will benefit the way click to message…
3 Reasons to Have a SEO Strategy
Ignoring SEO can have hugely negative results for businesses. Yes, SEO takes time to build, it requires a budget and it is confusing, but that doesn’t mean it isn’t worthwhile.…