Regardless of the economy, online shopping always has and always will boom at Christmas. Estimates say that online consumer spending hit about £21 billion between the start of November and end of December. That’s a recorded increase of 13% from 2013.
It would be fair to say that the distribution of sales will have been affected by Black Friday Weekend and Cyber Monday but the increase in mobile sales is a lot larger than you would expect. year-on-year growth for eretail in December was up just 5%, for example—there was no doubting the increasing influence of mobile in the digital Christmas shopping equation. The data shows that MCommerce sales were up 55% from 2013 to 2014 – from £5.1 billion to £8 billion.
This could have been expected considering the increasing influence of Black Friday and Cyber Monday. IBM believe that MCommerce was incredibly close to account for half of all ecommerce sales – equating to 47% on Black Friday and 43% on Cyber Monday.
This kind of result was always on the cards, especially considering the growing influence of Black Friday and Cyber Monday. According to December 2014 data from IBM, mcommerce sales on those days in 2014 drew tantalizingly close to accounting for half of all ecommerce sales—47% on Black Friday and 43% on Cyber Monday. Mobile is becoming part of the Christmas shopping habit. Christmas is going mobile.