The Most Captivating Digital Marketing Stats

Retailers missing out on £6.6bn a year by not going mobile

The UK retail industry is sacrificing £6.6bn per year due to lack of investment into its mobile offering, according to new research by Centre for Retail Research (CRR) and VoucherCodes.co.uk

Other key highlights from the research include:

  • Despite retailers reporting their share of mobile sales almost doubled from 2013 to 2014, one fifth (17%) still have no mobile offering
  • Retailers recognise the importance of mobile retail, with 66% saying investment in mobile would help them drive growth and 88% believing they will get more visits in store
  • 73% of UK shoppers predict they will spend more on mobile this year, and 15% now use mobile as their primary shopping device
  • Almost half of consumers (40%) feel the mobile experience could be improved

Almost half of UK adults experienced problems with online orders in the last 12 months

YouGov surveyed more than 2,000 UK consumers and exposed some of the biggest issues they are experiencing with buying goods online.

Key findings include:

  • Almost half (47%) of consumers admitted to experiencing problems with online orders in the last 12 months.
  • 71% of respondents said that as a result of a poor shopping experience they would be likely to switch to an alternative retailer when next shopping for products online.
  • A significant number of UK adults (63%) said the ease of being able to return items factors into which retailers they shop online with.
  • Despite a lot of talk about same/next day delivery, only 18% of consumers said it was important to them. Convenience (50%) and cost (25%) were seen as more important.

Liverpool And Arsenal top table For Premier League search visibility on Google

While Chelsea Football Club finished the season as 2014/15 English Premier League champions, new research by Searchmetrics reveals its website trails rivals when it comes to visibility in Google UK searches, finishing just fourth in the table for searches conducted on both computers and mobile phones.

Liverpool FC, which finished sixth in the League, is the most visible in searches conducted on computers, while Arsenal performs best in mobile phone searches.

Chelsea leads the way when it comes to visibility on social media networks.

Club, Desktop SEO Vis Score, League Position:

  1. Liverpool, 44,395, 6th place
  2. Arsenal, 44,075, 3rd place
  3. Manchester United, 41,465, 4th place
  4. Chelsea, 23,909, 1st place
  5. Tottenham Hotspur, 15,627, 5th place
  6. Manchester City, 13,690, 2nd place
  7. Crystal Palace, 3,351, 10th place
  8. Stoke City, 2,732, 9th place
  9. Southampton, 2,213, 7th place
  10. Swansea City, 1,295, 8th place

Kids of the 80s and 90s are addicted to experimenting with online retail deliveries

According to MetaPack, consumers born in 1980s and children in 90s and noughties are “raving about online retailers who deliver convenience and choice.”

  • 93% of 25-34 year olds said they had a positive experience with lockers and would recommend them to friends and family.
  • 65% have used click and collect and 41% have picked up their delivery when grabbing a carton of milk and a paper at their local store.
  • Millennials may be more willing to try out delivery innovations like picking up their orders when commuting: 35% want the option to collect deliveries at their train station and a third want to trial delivery to their car boot.
  • 80% of Millennials want same day delivery.
  • 84% of Millennials said they’d name and shame retailers who screwed up a delivery and 69% would dump the retailer entirely for their next online purchase.

 

If you feel you need a helping hand with your digital marketing make sure you get in touch. Sharp Monkeys is a digital marketing agency based in Worcester.

Close Menu