In the past, verification was given to public figures and brands that Twitter felt were worthy. As of this week, it’s now possible for brands and public figures to apply for verification, something that could be of benefit for your business. Twitter Verification lets users know that you are the real deal. Your audience knows they’re contacting the real company or individual and that the updates you share are coming directly from you.
The public verification application process was announced this week. Any brand or individual can request a verified account. The aim is to help brands and individuals reach out to a broader audience with their quality Twitter account. The application form can be found at https://verification.twitter.com/welcome . You’ll need to provide the following information:
- A verified phone number
- A confirmed email address
- A bio
- Profile and header photos
- Your date of birth for public figures
- A website
- A public account (tweets not set to private)
Why You Want to Be Twitter Verified
Twitter will ask you to explain why you feel your account needs to be verified. The short statement will need to support your application and give Twitter information regarding your mission on the social network. Reports also suggest that the verification will also depend on the type of content you share and your level of engagement with your followers. However, Twitter has not mentioned that these aspects do play a part in the application process. If you’re adding value, you are more likely to be successful.
Twitter don’t guarantee to verify all accounts that apply, but it’s something that is worth doing. If you’re not successful you will be given the opportunity to reapply within 30 days. You’ll have time to make any necessary changes to the profile and reconsider how you use the social network and engage with your audience.
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