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Twitter In Your Marketing Strategy

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Implementing Twitter into your marketing strategy could really help your business, but how do you do this? We’ve got more tips and information to help you out.

Your marketing strategy on Twitter will be different to Facebook or Instagram.  If you haven’t read our previous blogs on using Facebook or Instagram as part of your digital marketing strategy you can find our blog page here

Your Twitter marketing strategy should be centered around planning, publishing and creating content for your audience/followers. The main goal is to attract new followers, and increase brand recognition, in return this will build relationships with your followers resulting in more conversions. 

Promoted tweets/adverts:

Advertising on twitter is a great way to reach your target audience, one way to do this is by promoting your tweets. Twitter will put your promoted tweets in a campaign which will be displayed to people in your target audience, if you target the right people then they should interact with your tweet the same way they would if it was just your un-paid regular content, but the advantage here is you will be reaching an audience further than just your followers.

Twitter Ads can be used if you want to use a variety of tweets which will all have one goal for your business. It’s recommended to use Twitter Ads if you want to grow your followers and concentrate less on engagements/interactions. You can choose different goals such as website conversions and app installations. 

Drive traffic to your website:

Just like other social media sites, you can use Twitter to direct traffic to your website. You can do this by including the link/URL on your profile or include it in your tweets, these links for e.g, can be product pages or blog pages. 

Get more followers!

The more followers you have, the more people will see your content, so more people will interact with it. Having more people interact with your content will help increase your brand awareness, which could result in more traffic to your site.

To increase your followers it’s all about what content you’re putting out there, make sure the content is shareable and engaging, why not ask questions to get people involved! Another tip is to regularly interact with your followers, they may do the same back.

To help manage your account there are tools such as Hootsuite or Buffer, which allow you to design and schedule tweets which will automatically go out at your desired time, this is great for when you know you won’t be around in the office to create tweets.

Top 5 Tips:

  1. Interact with your followers
  2. Promote your events
  3. Use images and videos in your tweets
  4. Implement trending Hashtags
  5. Keep an eye on competitor accounts.

Does your social media need a boost? For whatever reason, maybe you don’t have the time or need an extra set of hands, we’d love to help, you can get in touch here