Facebook can be a great way to reach potential customers, we’ve got some top tips and information on how to use Facebook to your businesses advantage.
Make a business page:
Having a business page helps show further authenticity of your business as it’s another digital platform you can be found on, but it is also another way to promote products, offers and services that your business can provide.
Dont worry – your business page is separate from your personal page you won’t be sharing the family secrets on your business page for all to see.
You can customise your Facebook page to give a better sense of your businesses personality, ethics and character-Don’t be afraid to show your funny side but keep it professional.
It’s important to think about what your audience, or potential customers, would like to see on your page. You can share images, videos, links to your website, and more!
You can even use your Facebook page to provide customer service – answering questions, providing support and advice online.
Facebook offers its own advertising (Facebook Ads), the contents of the ads can include a headline, main text copy, images/videos, and a URL link of where you’d like the advert to go to.
This can be a great way to drive more traffic to your website, but even better you can specifically choose who your adverts will be shown to.
Facebook advertising has demographic targeting features, this means you can choose the age, location and interests of the people you want to target.
You can also set a budget, and a duration of how long you’d like the advert to run for. You will be able to see how your advert has performed using Facebook’s measurement tools.
Using Facebook to your advantage:
Creating a Facebook advert is a great way to increase your pages ”likes” and ”followers”, this means when someone likes or follows your page they will see every post you make on your page. This could result in your conversions increasing as you’ll build relationships and be interacting with potential customers.
Top Tip: To get more interaction on your posts, ask users a trivia question relating to your products or industry!
SharpMonkeys are social media specialists, so if you need any assistance with your Facebook pages or need advice, we can help! Please don’t hesitate to get in touch.