Ignoring SEO can have hugely negative results for businesses. Yes, SEO takes time to build, it requires a budget and it is confusing, but that doesn’t mean it isn’t worthwhile. Those that choose to avoid creating and following a solid SEO strategy are risking losing out to competitors and revenue that comes from cleverly targeted traffic. Today, we’re sharing 3 reasons why you need to have a SEO strategy.
Increase Your Reach
You might be opting for PPC over SEO, but the best way of using PPC is by using it alongside SEO. PPC can bring very quick results and even result in higher conversion rates that optimisation, but it is missing the target in certain areas. For example, SEO dramatically increases the size of your targeted audience and it can be used to find customers as soon as they begin the buying journey and all the way through to the end of that journey with keyword targeting.
Building Trust Organically
Appearing at the top of the search engine with PPC is great, but not all shoppers trust those paid ads. Many shoppers will actively avoid the adds and scroll down a millimeter to find the first organic listings that have reached the first page without paying the search engine for the pleasure. These are the businesses that are investing in SEO. Organic listings achieve a higher level of respect by users. If you have a top slot ad with no organic SEO listings you will miss out on clicks to businesses that have both or dominate organically.
High-Performance Website Design
Never have a website design without working with SEO pros. Lots of people don’t realise that SEO has a lot to do with how the site is designed and how it functions. You can severely damage your ranking in the search engines if you have a site that isn’t designed with SEO in mind. Adding keywords isn’t enough to rank, the very core of the site needs to be carefully optimised.
Don’t avoid SEO, find out how it can be used to improve the amount of valuable traffic to your website. Ask us about our SEO and PPC services in Worcestershire.