Content marketing costs less than traditional forms of marketing and it can bring in greater amounts of traffic. There are many different ways of attracting people over to your website with content, and one of them is to use forums and answer questions online. This type of technique is hugely effective at increasing exposure and brand awareness. So how can you use if for your business?
Q&A Content Marketing Tips
There are places online where people go to find answers. They are found in industry forums or sites such as Quora and Yahoo Answers. These websites can be a great source of traffic to your website when they are used effectively.
- The first step is to identify the right forums and boards. Where does your audience go to find answers and where are the questions being asked by your target audience? Spend some time finding the forums and question boards and spend time there to ensure it is being used currently and that the website is appreciated by your audience.
- The second step is to create a profile and brand it with your logo, business name and details. If anyone decides to click on your profile, they should be able to know exactly who you are and the business you represent.
- The third step is to be active and provide valuable answers, advice, and information to the people that are seeking assistance. Ensure each response is carefully constructed and entirely relevant to the question being asked. Avoid directing readers to your website within the answer, instead use the signature area to share the relevant link to your website. Adding links to your site or products within the answer itself can turn people off and make them feel they are being sold to, rather than being helped.
The aim question and answer content marketing is to show off your knowledge and experience without the hard sell. If you’re helpful, you will continue to generate leads to your landing page over time as people asking the same questions discover the board and your answer. This is an excellent benefit of Q&A marketing as the content will remain there for as long as the site is active.
Looking for content marketing services in Worcester? Get in touch and let’s put out heads together to find the right solutions for your business.