Econsultancy’s Future of Digital Marketing (FODM) Event celebrates its 10-year anniversary on in June. You can take part in this very event and join over 300 senior digital marketing professionals for the conference but act fast, tickets will sell out.
Anyway, here are a few of their predictions that they’ve made over the years that have come true.
“It’s a no-brainer, your site has to work on mobile devices or your business will suffer.” – Simon Andrews, 2012
Simon said this at a time when 80% of brands’ sites weren’t mobile optimised. In April, Google changed their search algorithm so that it now ranks mobile optimised sites higher than those that aren’t. In case you missed that, we wrote a blog about it in April that you can read here.
02. Apple Watch
This one is somewhat eery.
“The smartwatch is the 21st century beeper. It has no greater functionality than your phone. Let’s wait for the iWatch.” – Marcus Mastafa
Other than getting the name slightly wrong, he was completely right. Although, whether we can expect smartwatch to become widely obtainable in terms of price is yet to be seen.
03. Single customer view is integral to future growth
In 2012, House of Fraser ecommerce director Andy Harding laid out his predictions for how multichannel marketing will develop, giving particular focus to the single customer view.
“Digitising the in-store experience is key. Multichannel customers are three to four times more valuable than single channel customer each year.”
He said brick-and-mortar stores are one of the only ways that House of Fraser can stand out against pure play online retailers such a ASOS, so service differentiation and innovation in-store are necessary to boosting the brand’s overall online framework.
Thanks to the rise of click and collect, multichannel returns and pure-plays like Amazon using high street lockers for delivery, it seems the importance of digital aligning with the offline world is finally being realised.
If you would like any extra help on marketing on Instagram make sure you get in touch. Sharp monkeys is a digital marketing company in Worcester.