Are you a small business hoping to benefit from local SEO? Targeting search is an excellent place to start with digital marketing. You can use local SEO to increase your presence online and see a positive ROI.
People in your local area are using Google to find local businesses, products, and services. They’re using their smartphones and their tablets, laptops, and desktops to find what they need in their local area. Once discovered, they are then choosing local businesses to make their purchases. Don’t miss out to other SEO savvy businesses in your area. Be where your customers are and make sure they can find you.
Three tips to get you started in local SEO
- Create localised content. Use your blog to publish content that includes articles that include your local area. Talk about the role you play in the community, relevant local news, events and projects and how you’re serving people in the area.
- Claim your map listing on Google My Business. Once claimed, optimise your business presence by providing lots of information about your business and ensuring all the contact information is correct. Don’t stop with Google, add your business to other reputable online business directories and maps such as Yahoo Business, Yellow Pages, Bing, Facebook and Yelp.
- Link building is a very important part of SEO and it’s also vital for local SEO. You will need to research websites that you are happy for your business to be linked to. They should be relevant and not spammy. Think about the local businesses and contacts you use regularly and ask for a link exchange. The most important factor is to never pay to have your link placed on sites. Think about link building as networking, you should be happy to be associated with the sites and know exactly who you’re working with.
Local SEO is an excellent way of getting your business discovered locally. You can benefit from an increase in revenue and brand awareness. Give us a call if you’d like help to develop your local SEO strategy.