The SMART framework is an excellent base to build your social media goals around. S.M.A.R.T stands for:

• Specific
• Measurable
• Attainable
• Relevant
• Timely

Let’s take a look at each of these qualities.

Specific – Don’t make vague goals, set specific targets and work towards it. By being specific you’ll have a focus that is set, making sure you know exactly what you’re aiming for, how far or close you are away from the goal and does away with uncertainty.

Measurable – Ensure you can measure your goals so you’re able to determine how close you are to reaching success. How can you be sure you’re meeting those customer service goals if you can’t measure them? Set some metrics in place, such as how many messages are completed successfully, how many emails are received or how many visitors visit your website from your social networks and so on.

Attainable – Don’t set goals that are currently impossible to meet. Reach those heady heights one step at a time. Place attainable goals and keep increasing them as you continue to grow. Attainable goals help to keep the team motivated with their eyes on the prize.

Relevant – Keep goals that are relevant to your business. You might want to achieve 50 likes for a Tweet but is there much point if you’re hoping to attract leads to your website. Wouldn’t it be better to make increasing clicks to your website a goal instead?

Timely – Set a time frame for each goal and remember to review the progress once you reach the set time. A deadline helps to drive the team forward and reduces the risk of resting on laurels.

The SMART framework is a great tool to use for the foundation of your social media goals.  Track the metrics that have a purpose, keep your eyes on the prize and keep increasing those goals as your reach each milestone.

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