Mastering Marketing on Instagram
Marketing on Instagram isn't easy. Instagram has around 300 million active users with almost 100 million photos being uploaded on a daily basis. 90% of the time spent on Instagram…
Poster Advertising – The Do’s and Dont’s.
Carlsberg release the best poster in the world.. probably. In Brick Lane, London, Carlsberg unveiled a minimalistic billboard with the words “Probably the best poster in the world”, and it…
5 Mobile Marketing Stats
Here is another 5 digital marketing stats - this week I am focusing on Mobile marketing stats. More than one quarter of Consumers to use mobile payments in 2015 eGifter…
Social Proof in Marketing
What’s “Social Proof”? Have you ever walked past a nightclub with a line 50ft out the door and immediately thought “it must be brilliant in there”? That’s social proof. Or…
Ford opts for social-orientated marketing strategy
Ford is shifting from a marketing strategy that is primarily based on media relations to one fixated on storytelling. Mark Truby, vice president of European communications at Ford, told The…
What Colour is The Dress?
Okay, take a deep breath, if you (somehow) haven't heard about this dress you're probably sat reading this thinking either one of two things; "What a stupid question, it's obviously…
Aster Group Case Study – Developing a Social Media Strategy
The Business Challenge The Aster Group provide affordable housing, maintenance and repair services for homes and care services for the vulnerable and elderly and have over 75,0000 customers across central…
Digital marketing trends of 2015
What can small businesses expect of 2015 in the digital marketing industry? Whether 2014 was the best year of your life, or the worst, it’s coming to an end. Rather…
Is Facebook Advertising Actually Beneficial?
Whether we like it or not, Facebook has become a massive part of all of our lives, and if you’re running a business it is supremely important that you are…
Adapting Social Media for the Christmas Period.
A quick 5 Step Guide on how retailers should handle their social media pages around the festive season. Everybody (excluding the grinch) loves Christmas. This fact alone makes for a…