Firstly, it’s important to note that optimizing your website for mobiles (mobile optimisation) also improves general SEO. 

What is mobile marketing?

Mobile marketing is utilising multiple distribution platforms and channels to promote a service or product via mobile devices (including tablets and smartphones). You need to make use of modern mobile technology and it’s features to stay up to date. These features include location services where you can target an advert or campaign to a specific target audience in a specific area (So you only target your advert to relevant people).  Which is why it’s a good idea to have your Local SEO optimised. 

With mobile marketing the device makes a difference to how its users react. For example, smartphone users tend to find standard informative content to be relevant and tablet users tend to be more intrigued by interactive advertising rather than the informative content.

Mobile marketing has the advantage that people will carry their device wherever they go, so location-based services can target adverts to users nearby. This is a great way to entice potential customers as you can collect their location data and offer special deals to them based on their proximity to your store. 

What is mobile optimisation?

Mobile optimisation is about changing your website to ensure that users can access and navigate their way through the website from their mobile device with ease. Mobile devices are used on the go and have small screens so sometimes the website layout may need to be completely different on desktop to mobiles.

The average mobile web page takes 15.3 seconds to fully load, and you will lose potential customers if your site takes more than 3 or 4 seconds to load. If you don’t have a marketing team helping optimise mobile marketing this is something we can help with!

Want to see how long your site takes to load? Use Google’s Test My Site tool, it will help you understand where your site is letting you down.