Google to introduce custom audiences targeting feature
Facebook's custom audience targeting is the most used of it's kind. The concept is simple: advertisers provide a list of the email addresses of their customers and Facebook uses those…
5 Informative ECommerce Stats
It's Wednesday, so here are 5 informative ecommerce stats! How well did click and collect really do over Christmas? Postcode Anywhere claim that 95% of online shoppers will use click…
Social Proof in Marketing
What’s “Social Proof”? Have you ever walked past a nightclub with a line 50ft out the door and immediately thought “it must be brilliant in there”? That’s social proof. Or…
Google implementing “Mobile Friendly” search rankings
It's important to be mobile friendly. Google has began to recognise this as well; from April 21st they will be awarding mobile-friendly sites with a label. If your site has…
Ford opts for social-orientated marketing strategy
Ford is shifting from a marketing strategy that is primarily based on media relations to one fixated on storytelling. Mark Truby, vice president of European communications at Ford, told The…
What Colour is The Dress?
Okay, take a deep breath, if you (somehow) haven't heard about this dress you're probably sat reading this thinking either one of two things; "What a stupid question, it's obviously…
Managing Social Media Accounts After Work Hours
If you’re anything like me, the first thing you want to do after a long day of work is get home and curl up in front of the tele and…
Mcommerce is becoming increasingly popular at Christmas
Regardless of the economy, online shopping always has and always will boom at Christmas. Estimates say that online consumer spending hit about £21 billion between the start of November and…
Aster Group Case Study – Developing a Social Media Strategy
The Business Challenge The Aster Group provide affordable housing, maintenance and repair services for homes and care services for the vulnerable and elderly and have over 75,0000 customers across central…
Digital marketing trends of 2015
What can small businesses expect of 2015 in the digital marketing industry? Whether 2014 was the best year of your life, or the worst, it’s coming to an end. Rather…