3 Tips for Keyword Research

Keyword research

Long tail keywords are currently king in the world of SEO.  Long tail keywords are a selection of a few words that are specific to the services or products you’re selling. A keyword or keywords are used by people who are using to find your website, via search engines or voice assistants.

Discovering the right keywords to use within your content takes time, especially if you don’t have the services of a SEO professional doing the research for you. However, if you want to give it a go here are three tips that will help you.

The Perfect Keywords

Keywords need to be relevant to your business but also easy to rank for in the search engines.  One of the easiest places to begin your research is on Google. Start writing in a few long tail keywords into the search bar and see what comes up in the suggested words below search.  It’s interesting to see what comes up, but this shouldn’t be the end of your efforts. Google does personalise content to the user, therefore it’s not a reliable tool. However, this step is a great way of helping the process along and get you thinking about the formation of your long tail keywords.

Use Keyword Tools

The next step is to take your initial keyword ideas and increase your research by using one or more of the excellent keyword tools that are available. You probably already know about Google’s own AdWord keyword planner. AdWords keyword planner is perfect when working on your paid search campaigns.  Another excellent tool is Moz Keyword Explorer. It’s a free tool that allows you to discover search terms that are relevant to you.

Keywords Need to Be Spread Around

Many businesses make the mistake of only using their keywords in Meta descriptions, alt tags and spattered around the content of the website.  It’s important to use them throughout your entire digital marketing campaigns. Keywords need to be included in your entire content marketing strategy as they are what will drive quality leads to your website.

It is worth evaluating the keywords that are in use on your website before you begin further keyword research.  Find out how we can help with keyword research by contacting the office or send us a message, we’ll be in touch shortly.