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3 Ways to Start Preparing for Black Friday

It’s the middle of the best heatwave we’ve had for years, but that doesn’t mean it’s time to rest on your laurels. Black Friday will be here in no time at all, it’s time to take some steps to ensure you take full advantage of the opportunities that arrive at the end of November.

Black Friday is on November 28, 2018, but very often the sales and deals extend beyond this date, and even before. Here are 3 ways you can begin preparing your business.

What Do You Want to Achieve from this Black Friday?

Don’t rush into creating some last-minute deals to try and achieve a few extra sales, plan now and work out how you want to appeal to your customers and the benefits you wish to take away for your business. Many customers realise that many deals aren’t as sweet as what the retailers are making out. Often the deals have been on sale previously or available at cheaper prices elsewhere. This is not good for business, it harms the reputation and it’s something to try to avoid this year.

Black Friday is the perfect time to pick up some new customers and showcase what separates you from the rest. Set up some KPIs, work on your campaign strategies and begin getting the wheels in motion early on.

Work Out Your Strategy

Your email list might have taken a dent thanks to GDPR, but it’s probably a lot more value to your now. Make use of your email marketing and come up with a strong email marketing campaign that includes personalisation, exclusive rewards and encourage quick responses. You can even use Black Friday to increase the size of your quality subscriber list, sharing news and sign-ups across your social media channels.

Don’t forget to encourage sign up within your sales correspondence, all while continuing to follow GDPR rules and regulations.

Create Black Friday Content and PPC Ads

Start working on the Black Friday content that will hit your website, social media profiles and your PPC ads. Keep your content fresh and creative, while sharing messages regarding your incredible products and services. Showcase your exclusive deals, your speedy deliveries and friendly customer services.

Would you like assistance to create an effective and efficient Black Friday digital marketing strategy? Give us a call or email us and let’s put our heads together.