This article isn’t about creating duplicate content. What we want to share with you today are three strategies you can use to boost your content marketing efforts using content that you already have. You have put time into the content, are you happy to let it just sit there unloved? You have shared it already, but that doesn’t mean you can’t drive more interest to it. If you have evergreen content there’s no reason why you can’t make it work even harder for you. Here are three suggestions to get you started.
Update Your Old Content
Do you have content on your website that is old but still valid? Perhaps you have a few pieces that continue to do well in attracting and retaining visitors. If you do we recommend you revamp those pieces and give them a whole new lease of life. Choose the posts that get the most organic traffic and give them a makeover. Rewrite the headlines, check the links are all still valid and consider adding new information that brings it more up to date. It’s a quick and easy way of creating content that you can share with your social audiences.
Stop Fretting Over Re-Sharing Content on Social Media
In the past, there was a lot of concern over appearing spammy on Facebook. These days, the reach is so limited that it really isn’t a concern. Without boosting your posts, your content has very little reach these days. You can easily re-share the same links and content on social media, but it is a good idea to be a little smart about it.
- Use different images with the link – also a good way to test what your audience finds more clickable.
- Create different content so you’re not re-sharing old posts word for word
- Leave a bit of time between the posts, sharing once every couple of weeks or per month
- Share the post at different times and on different days
A Whole New Spin
You have a blog post that is full of value, but it’s not managing to attract a sizeable audience. What now? How about taking that information and putting it in front of your audience in a brand-new format? For example, you could create several short videos sharing tips and tricks. Perhaps your audience would appreciate a free e-book instead. You could even turn it into a marketing campaign. You have plenty of options when it comes to creating new content from your old quality content that appears to have missed the boat.
These are just three ways you can get more value from content that you’ve already created to enhance your content marketing. Do you have any other ideas? We’d love to hear them. Tweet @sharpmonkeys and share your tips.