The first few digital marketing stats have come in for the start of April. Let’s look at what everyone is talking about over on Econsultancy.
Facebook Ad Spent Continues to Rise
The recent controversy with Facebook and the Cambridge Analytics outrage doesn’t seem to have put marketers off using the site. 4C released some new data that revealed Facebook achieved an increase in ad spend during the first quarter. The ad spend has increased by 62% compared to last year. Snapchat ad has also grown a huge amount, increasing by a massive 234% from last year in Q1. Marketers are feeling more confident using Snapchat ads thanks to the improved design of the Discover page that have opened more opportunities for the use of sponsored content.
Consumers Find Ads Intrusive
Kantar Millward Brown conducted a survey that showed 71% of people feel ads are more intrusive than they were just three years ago. 74% of people surveyed also felt they were seeing a lot more ads. Some further interesting findings in the survey are:
- 79% of people fund it impossible to avoid advertising while online as ads appear in more places
- 41% feel ads have improved at story telling
- 47% feel that ads fit together well when viewed over different formats
The survey isn’t the best news for advertisers as more consumers are turning to ad blockers to relieve themselves of advertising while online.
Travel Searches Increase
The travel industry has experienced a 13% rise in online search interest. The research conducted by Hitwise analysed the online behaviour of 3 million Brits. The 13% increase occurred during January and February 2018. There also seems to be more interest in luxury travel online searches, with a 16% rise over the same period.
Parents Love Voice Assisted Gadgets
Voice assisted devices and virtual assistants seem to be increasingly popular with parents and families according to research by Publicis Media. Families and parents have been the earliest adaptors thanks to the way that the technology can be used to streamline everyday life. The tech is also being used to encourage learning in children.
While parents enjoy using voice search without having to stop what they’re doing, they are still not too keen on changing how they use it. Most parents surveyed were not interested in learning about new capabilities that they were not already using. Additionally, the parents are also not keen on sharing personal information to increase the personalisation of the technology.
