What’s been happening in the world of digital marketing? Let’s take a look at some of the interesting stats shared by the experts over at econsultancy.com.
Google Ads Dominating on Google Shopping
Searchmetrics revealed that Google is still dominating Google Shopping with their own advertisements. This news comes on the heels of Google being accused by the European Commission of having an unfair advantage compared with other price comparison sites on the web. Despite Google claiming to make changes in order to allow more equal terms with their competitors, there hasn’t been much change to date. The recent study performed by Searchmetrics showed that the rival comparison product listing ads make up just 0.4% of the desktop search results in the UK.
Google Ads Helping Travellers
Phocuswright highlighted the importance digital ads have on helping people make their travel plans and decisions. 72% of consumers in the US claimed to recall seeing online ads while planning their last trip or vacation. Over half of those consumers found the online ads to influence their travel decisions and considered them to be helpful.
Interestingly, the report revealed how 37% and 43% used their smartphone to plan their trip, shopping for flights and for accommodation. However, the travelers were more likely to book on a desktop, with less than half completing the transaction on their mobile. This could highlight the importance of updating websites and checkout systems to make it easier for consumers to book on their phone.
Furthermore, the top 10 travel ads on TV reveal that consumers in the UK are happy to holiday at home. This information was gathered based on the amount of social conversation each of the top 10 ads managed to generate. Center Parcs, Haven and Butlins received high social lift scores, suggesting a furtner increase in staycations during 2018. However, the winners were Virgin Holidays who came out on top with a social lift score of 109%.
Voice Recognition Embraced by Younger Children
Childwise Monitor surveyed over 2000 children in UK schools. The survey showed that children aged between 9 and 16 were using voice recognition technology. 4 out of 10 children have access to voice recognition devices such as Alexa from Amazon, Google Assistant, Siri from Apple and Microsoft’s Cortana.