Top 4 Digital Marketing Stats for the Week

Once again, here are your top 4 digital marketing stats for the week.

Mobile Commerce is growing – a lot.

Ispos and PayPal reports that mobile shopping is growing 4 times faster than general online spending. From 2013-2016, the UK average compound annual growth rate for mobile spend is projected at 36% vs. 10% for overall online spend. 8% of online spending in the UK is done on a mobile, while tablets only generate 6%. The rest coming from laptops desktops and notebooks.

50% of UK adspend to be digital in 2015

Strategy analytics believe that half of all UK advertising spend will go on the internet, mobile devices and apps. This is being forecasted at about £8bn.

Online Retail Sales Figures

Online retail sales increased by 7% year-on-year in January, according to data from IMRG and Capgemini.

However there was a huge variation between different sectors.

The electrical and home & garden categories, which saw the biggest discounts on Black Friday, both recorded a 9% drop on January 2014.

But thanks to the cold weather, plus the introduction of many new lines, clothing saw a 14% year-on-year increase; accessories and footwear surged 40% and 20% respectively.

The travel sector also recorded a strong January, with online sales reaching 21% growth year-on-year.

UK app revenues

New research from App Annie shows that while the number of app downloads rose 5% in the UK during 2014, the revenues being generated were up 30%.

Games are the most popular type of app, but people are increasingly using media apps for reading newspapers, watching TV or listening to music.

For example, among the top ten non-gaming apps, by revenue, were three newspaper apps from the Guardian, Times and Telegraph.

Screen Size puts people off Mobile Shopping

37% of UK smartphone owners who don’t use their smartphone to shop online claimed that the main contributing factor to this was the screen size. Surprisingly, this surpasses concerns with security (30%).

If you feel you need a helping hand with your digital marketing make sure you get in touch. Sharpmonkeys is a digital marketing agency based in Worcester.

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