This is my ‘Moment’

No, not the song by Martine Mccutcheon, but a rather nifty new app called “moment” shows you how addicted you are to your iPhone. The non intrusive app measures and record how much time is spent on your iPhone and gently nudges you when you get close to pre-defined usage boundaries.

So if like me, you find yourself drifting off mid conversation to check that all important Facebook status update or latest Tweet,
this app could be a conversation saver, a friendship save or maybe even a marriage saver!

Our current obsession with constant access, on demand services and “always on” culture maybe fueling an ever expanding “kick starter” nation but how much quality time do you spend having conversations these days?

Restaurants have become locations where the glare of the diners screens have become the new romantic candlelight by which we take photo’s of our meals ready to post on Instagram. The app has been designed to promote a healthier balance between our real lives and those lived through the small screens of our digital devices. A full article can be found at Techcrunch. 


Sharpmonkeys are a digital agency in Worcester, UK.