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Link Building Tips for E-commerce Businesses

E-commerce websites can find link building challenging. It’s a tricky task, but it’s not impossible.  Here are 3 tips on how to gain inbound links to your website that will help your SEO advance.

3 Link Building Tips

  1. You don’t get if you don’t ask. Start with your network and ask for links. Give your manufacturers a call, drop an email to all of your connections and request a link being added to their website leading to yours. It’s that simple. Contact all the services you use, your suppliers, accountants and so on. Ask everyone and you could soon benefit from multiple inbound links with very little effort.
  2. Blog for a blog. Contact complementary sellers and work together and both benefit from an inbound link. Think about the products that your shoppers are likely to use or want and do some research to find suitable e-commerce businesses and reach out to request a collaboration. Both parties benefit with links to product pages and you could also suggest reaching out through email lists and social networks too.
  3. Hold a competition or giveaway. Giveaways can be a great way of gaining inbound links, but to really benefit hold the contest directly on the product page of the prize rather than on a brand new landing page or blog post. Set up the giveaway using Rafflecopter or a similar tool and share the contest to competition directories. Make your competition attention worthy so bloggers will want to mention it on their websites in order to attract the most attention.

Inbound links help to drive traffic to your website and are a very important part of SEO. User inbound links alongside all of your other SEO efforts and increase your rankings in the search engines.

Do you require assistance with SEO? We have multiple SEO services for e-commerce businesses. Get in touch for details by dropping us an email or giving us a call on 01905 27007.