Many businesses believe that links are no longer an important ranking signal in Google’s algorithm. The marketing departments are busy working on social media marketing campaigns, content marketing and AdWords and no longer putting effort into link building.
A new study has revealed that links are still important in SEO and building rank in the search engines. Moz and Search Metrics have shown the importance of links, but the latest study by Stone Temple Consulting seem to show that they are statistically more important than any of the past studies have shown.
The study revealed there’s a direct correlation between links and ranking by using three separate statistical models when analysing the top 50 results across 6,000 search results pages. While links are important, it is vital that marketers don’t make the mistake of concentrating only on links. Content must remain relevant and of a high standard, and competitive.