How many times has it been said that SEO is dead? Too many! Well, we’re here to let you know that once again, it’s not dead, it’s not going anywhere but it is changing. That’s the thing to remember, SEO hasn’t died but it has changed and it does continue to evolve. We’re not sure if the SEO death
We’re not sure if the SEO death rumours are there just to spark conversation or to cause trouble. Whatever the reason for this statement being thrown about again, we would like to reassure you that it’s not.
Staying Up to Date
Some of the techniques you might be using may indeed be outdated. As a result, the steps you take to optimise your website may be doing the opposite. Traditional SEO is no longer working, and therefore you may need to change your strategies to fall in line with modern SEO. It’s also important to remember that you cannot put actions in place and leave it be. It’s essential to monitor the progress of your optimisation and make changes as and when required.
Delivering Excellent Experiences for Your Visitors
It’s not enough to build links or optimise your keywords. You need to satisfy the visitors to your website. Your website needs to be working like a charm across all devices. It needs to provide answers, solutions, information or entertainment that will engage your visitors. Google wants their users to have the best possible experience relating to the search times they’re plugging in the search engine. Therefore, it’s down to you to deliver that experience and let Google know that you are using SEO techniques alongside creating quality content.
Get in touch if you’re committed to improving the SEO on your website in 2017. We can work with you to make your website better for the search engines and for your visitors. We use the latest techniques to help improve your rankings in the search engines and build a strong customer base. Drop us an email or call our offices during office hours to arrange a meeting over a good cup of coffee or to ask us any questions you may have.