On page SEO works to improve the rankings of pages on your website. Optimising the page for a keyword(s) is the priority but are you following the right action plan to make your efforts pay off? Today, we’re sharing a list of five commonly performed optimisation tasks that need to be forgotten.
Putting All Your Energy into Back Links
Back links are great and they certainly need to be part of your optimisation strategy. That being said, they aren’t the only area that deserves your efforts. Multiple back links using the correct anchor text isn’t enough to drag a poor quality page to the top of the SERPS. That may have worked five years ago but thankfully that’s not the case today. Links are not enough. You have to have the content and the quality that users and Google want in order to make the gains in the search engine. Combining quality link building alongside quality content creation with on page SEO is the way to go.
Overusing Keywords on Your Page
This one is quite surprising as there are plenty of resources advising content creators not to use keywords too loosely. Sadly many content creators still make this mistake and content is flooded with one or two keywords in a bid to increase rankings in the search engines. It’s important to remember that search engines like Google want their users to find the right content as quickly as possible. Therefore you do want to use keywords in your titles, description and within the post, but you also want the content itself to offer the reader what they came for.
Make sure your content is user-friendly and of value to the reader and not focused on nothing but the keyword. The last thing you want is search engine users to find your listing, visit your page and bounce off within a few seconds after finding nothing of worth. Google will push your page down if your bounce rate is high.
Ignoring the Wants of the Searcher
Your main goal needs to be the person who is searching for you. You need to know what keywords and phrases they use and the relevant topics they’re interested in. Once you’ve performed the research the next step is to create optimised content that gives them what they need. Answer their questions and produce an experience that they will positively respond to. The content needs to be informative, on-topic, accurate and relevant. Deliver what the searchers are looking for and Google will thank you for it.
How are you working to improve your on-site SEO? What steps have you found the most beneficial?