There are an estimated 2 billion users of social networks in the world, and this number is expected to keep rising. Ask around, most people have at least one profile on one of the most popular networks: Facebook, Twitter, Pinterest, YouTube, Instagram and so on. Facebook is by far the most popular, which is why brands often focus most of their social media marketing on that network. Facebook has over 2 billion monthly active users and brands hope to tap into that audience, but there are right and wrong ways of going about marketing on Facebook. Here are 3 things that all brands need to stop doing or continue to avoid in 2018.
Too Much Self Promotion
Social media is not a place for overselling, it’s a place to communicate, to build relationships and promoting the lifestyle surrounding the brand. What you don’t want to be doing is creating update after update of your ads. Spamming people with ads only pushes them away, it doesn’t encourage interaction and it won’t appeal to your audience. You can certainly promote your products but do it in a non-spammy way. Focus on the soft sell and the lifestyle.
Deleting Negative Comments
Deleting negative comments might seem like the best thing to do, but it’s not advisable. Be accountable, be helpful and show your audience that you are listening and happy to provide help or respond to feedback. Consumers care about customer service and customer satisfaction, show off your excellent skills and turn negative feedback into positive.
Not Posting Enough
Failing to post regularly on Facebook is a mistake. Your audience want to see a consistent and reliable brand who cares about their customers. Organic reach is hard to obtain, but that doesn’t mean you should stop posting or only post when you remember. Customers visit Facebook to check that brands are still operating, that they are visible and reliable. Create consistent content and engage with your audience all year round.
These three simple Facebook marketing tips will help you to improve your marketing on the largest social network. Contact us if you’d like help populating your business page with content with our social media marketing services in Worcester.