The need to create quality and consistent content is now widely accepted with businesses but many miss a few tricks that help to get the maximum impact from the content they produce. Quantity isn’t where the focus needs to be, quality is the champion here. When quality content is pushed in the right direction the impact will be far more noticeable.
Here are 5 ways to get the best results from your content marketing efforts.
Use Multiple Types of Content across Different Channels to Reach the Widest Audience
There are plenty of options available to you including blog posts, white papers, eBooks, video and podcasts. You can even repurpose your content into a variety of formats to increase visibility and get the maximum exposure for the content you’ve researched and created.
Make the Most of Social Media
Social media is an excellent tool in content marketing. Use it to distribute your content by creating clickable posts that will attract readers. Visual content has a lot of power on social networks and should be used across all channels including Facebook, Twitter, LinkedIn (for B2B marketing), Pinterest, Instagram and even Snapchat, depending on your audience.
You’ve spent time creating content and you’re proud of the results. Now it’s time to begin using paid channels as part of your content marketing campaigns. There are lots of options available including promoted posts on social networks, advertorials and sponsored posts. Businesses on Facebook have experienced a drop in organic reach and paid advertising is one of the best ways to increase reach. Twitter and Linked in also offer pay per click advertising and they can make a dramatic difference to the amount of traffic arriving on your website.
Don’t Ignore Email
All businesses need to work on building their email list as soon as possible but many forget to make the most of this basic digital asset. Distributing content to your email list is a must and can be easily achieved by setting up a newsletter or creating an email marketing campaign for each piece of content you create. Key points to remember when using email marketing are:
- Keep the emails short and to the point
- Include a call to action
- Include a link to your content
- Don’t forget to add links to your social networks
- The content you share needs to be relevant and valuable to your subscribers
All Content Needs to Be Responsive
Google introduced a mobile algorithm back in April and now all marketers need to create content that is mobile friendly. Make sure the content can be accessed and enjoyed on devices of all sizes to avoid high bounce rates and losing readers to competitors who understand the importance of responsive content.