Like A Virgin?
Touched for the very first time? Are you singing it in your head now? I know I am. Why, you may ask, are we talking about Madonna here on a…
Top 5 Digital Marketing Stats of the Week
Here are our top 5 most important digital marketing stats of the week. iPhone owners are the bigger spenders Data has been published by Poq Studio that reveals the behaviour…
Poster Advertising – The Do’s and Dont’s.
Carlsberg release the best poster in the world.. probably. In Brick Lane, London, Carlsberg unveiled a minimalistic billboard with the words “Probably the best poster in the world”, and it…
Ford opts for social-orientated marketing strategy
Ford is shifting from a marketing strategy that is primarily based on media relations to one fixated on storytelling. Mark Truby, vice president of European communications at Ford, told The…
Top 4 Digital Marketing Stats for the Week
Once again, here are your top 4 digital marketing stats for the week. Mobile Commerce is growing - a lot. Ispos and PayPal reports that mobile shopping is growing 4…
Email subject lines: the best words to boost open rates
Crafting good email subject lines that will appeal to a vast, unpredictable host of customers is inherently difficult. The difficulty is trying to find a system or style to use…
Aster Group Case Study – Developing a Social Media Strategy
The Business Challenge The Aster Group provide affordable housing, maintenance and repair services for homes and care services for the vulnerable and elderly and have over 75,0000 customers across central…
Is Facebook Advertising Actually Beneficial?
Whether we like it or not, Facebook has become a massive part of all of our lives, and if you’re running a business it is supremely important that you are…
Monty the Penguin
Battle of the Christmas Adverts on Social Media
John Lewis or Sainsburys? “Social Mention” Decides. You undoubtedly will have seen the plethora of Christmas adverts that have been plastered on your screens the past week, plus their social…
A Simple & Effective Approach to Digital Marketing Strategy
So what are the rules when developing a digital marketing strategy? Is it weighty tome that sits on a book shelf and is dusted off once a year? Is it…