Top 5 Digital Marketing Stats of the Week

Here are our top 5 most important digital marketing stats of the week.

iPhone owners are the bigger spenders

Data has been published by Poq Studio that reveals the behaviour and iOS and Android users across its clients apps and mobile websites in the Christmas period.

  • In December 2014 the average iOS user’s order value was £60.42 in comparison to the average Android user who spends £43.13 per order. That’s 1.4 times more.

iOS users carried out 91.3% of all app transactions and contribute the 93.6% off all revenue generated through apps.

74% of the top tech/business blogs perform poorly on mobile

Trilibis took a look at some of the top tech and business news websites and blogs that have implemented responsive design to see how they perform on mobile devices.

Looking at page weight, image weight and page-load time of 100 sites, they found that the majority of these websites are serving image-heavy pages to mobile devices, with the result that page-load times on these devices are well above the recommended maximum of four seconds.

47% of the sites sampled took between four and eight seconds to load, and 27% took more than eight seconds.

Email open-rate benchmark shows continued rise’s latest report analyses 1bn emails from a range of small businesses, public sector departments and large retail businesses, throughout the whole of 2014. It reveals the following…

  • Opens: 24.45%
  • Click-through: 3.13%
  • Unsubscribes: 0.55%
  • Clicks to opens: 10.79%
  • Unsubscribes to opens: 2.68%

Online voucher code use grows 43% in 12 months

An independent survey of 1,000 consumers commissioned by reveals that the number of people who frequently seek out discounts when making purchases online grew by almost half over a 12 month period (from 23% in 2014 to 33% in 2015).

The findings also show that those who ‘always’ use a voucher code when shopping jumped by 70%, up to 17% of all consumers, while ‘regular’ users grew 27%, representing 16% of UK shoppers.

Meanwhile, the number of people who say they have never used an online discount dropped by 15% to just over a third (35%). 8% of those surveyed didn’t know what a voucher or discount code was; a slight decrease on 2014’s figure of 10%.

Mobile commerce is rising

IMRG and Capgemini’s Quarterly Benchmark reveals that mobile now accounts for 40% of all online retail sales. This figure is up from 37% in the previous quarter, and represents the steepest quarterly rise in the rate of mobile retail penetration since Q4 2013/14, when mobile devices accounted for 32% of online sales. One in four mobile commerce sales are now done through smartphones.

Sharpmonkeys is a digital marketing agency based in Worcester.