Changes to Google Analytics and Adwords – Part One
On May 24, 2016, Google announced that they were making a few changes to AdWords and Analytics and that the main reason for this was mobile phones. It is very…
Google Puts a Stop to Right Side Ads on Desktop Search Results
After a long testing period, Google has decided to stop showing ads to the right of the search engine results pages for desktop queries. The ads will now only…
Google’s Hold is Stronger in Europe than North America
Adobe Digital Index data shows that Google remains the most popular search engine for paid search in Europe. Ad spending on Google rose by 5% from Q4 2014 to…
5 Common PPC Fails
The most effective way to use search to increase your leads, sales, customers and traffic is to use a combination of organic SEO and PPC advertising. Use SEO with…
5 Reasons to Invest in PPC
Organic search is one method that is used to help websites gain traction in the search engine results pages. It’s a long term solution that results in a good ROI.…