Using SMART Goals for Social Media Goals

The SMART framework is an excellent base to build your social media goals around. S.M.A.R.T stands for: Specific Measurable Attainable Relevant Timely Let’s take a look at each of these qualities. Specific – Don’t make vague goals, set specific targets and work towards it. By being specific you’ll have a focus that is set, making […]

Using Influencer Marketing to Increase Brand Awareness

Influencer marketing on social media channels is a big deal. Social media is where consumers turn to get their news, to find out information about brands, brand satisfaction and the best deals. They are on the platforms, they know that they can search for people they trust on those platforms and they value the information […]

Digital Marketing Stats for May 2018

GDPR and UK Consumers 40% of consumers in the UK are going to request personal information access within the first 6 months of GDPR becoming law on May 25 2018. Veritas released this information after conducting a study that involved 3000 people, 1000 of which were from the UK. The survey showed that 56% of […]

Digital Marketing Stats for April

The first few digital marketing stats have come in for the start of April. Let’s look at what everyone is talking about over on Econsultancy. Facebook Ad Spent Continues to Rise The recent controversy with Facebook and the Cambridge Analytics outrage doesn’t seem to have put marketers off using the site. 4C released some new […]

3 Ways to Improve Mobile Marketing Efforts

The mobile first index will be coming this July. The index will start using the mobile page speed as a ranking factor in the search results. Voice search also continues to rise in popularity, increasing the need to begin working on improving both mobile and voice search for your website. Improving your mobile marketing strategy […]

How to Get Decent Reviews from Your Customers

Five-star reviews can really benefit your business. Consumers are using the Internet to research brands and businesses to ensure they are spending their money wisely. They care about other people’s experiences and want to receive top notch customer experience themselves. Reviews give an insight into the service provided. Consumers want to know if previous customers […]

3 Ways to Use Social Media to Improve Customer Services

When small businesses think of social media, many put their focus only on achieving a high level of followers. Numbers are great, but only if they have actual value. What small businesses need to think more of is improving their services by being where their customers are. Social media can become an asset to the […]

Email Marketing Copywriting Tips

Improve your email marketing campaigns with these simple copywriting tips. You don’t need to be a pro to grab the attention of your customers. The entire email should be scanner friendly. Eyes travel rapidly over information – create subheadings that will attract the attention of the eye and encourage the users to continue to absorb […]

3 Ways to Increase Customer Reviews Online

Online reviews are a powerful tool that businesses can use to encourage sales. Consumers love to read reviews and check that the experience they will receive is going to be a positive one. Online reviews are highly influential, but they can be difficult to gain. How can you encourage your customers to take the time […]

Connect with Your Audience with AMP Stories

Google has decided it wants a piece of the mobile stories action. Like Instagram and Snapchat, businesses can now create consumer engaging rich mobile content with AMP Stories.  The new featured was released by Google on February 13, 2018. Storytelling Marketing AMP Stories provides a new option for sharing stories on mobile and it also […]