Connect with Your Audience with AMP Stories

Google has decided it wants a piece of the mobile stories action. Like Instagram and Snapchat, businesses can now create consumer engaging rich mobile content with AMP Stories.  The new featured was released by Google on February 13, 2018. Storytelling Marketing AMP Stories provides a new option for sharing stories on mobile and it also […]

Interesting Digital Marketing Stats for January 2018

What’s been happening in the world of digital marketing? Let’s take a look at some of the interesting stats shared by the experts over at econsultancy.com. Google Ads Dominating on Google Shopping Searchmetrics revealed that Google is still dominating Google Shopping with their own advertisements. This news comes on the heels of Google being accused […]

Interesting Digital Marketing Stats to Kick Off 2018

Let’s take a moment to look at 3 of the most interesting digital marketing stats that have been discovered at the start of 2018. Domain Level Link Authority The number 1 SEO ranking factor is domain level link authority. This information has come from Branded3, after updating the 2015 Ranking Factors study that reveals what […]

Predicted Ecommerce Trends in 2018

Econsultancy have shared their collection of expert reports on the ecommerce trends expected in 2018. Here are a few of the highlights. Increased Reliance on Smart Tech Hames Gurd, the owner of Digital Juggler doesn’t expect to see much of a change for the ecommerce customer experience, but he is expecting it to evolve into […]

5 Ways to Prevent Basket Abandonment

Online shoppers tend to abandon their baskets on a regular basis. Ecommerce retailers have a continuous battle to prevent the abandonment and encourage their shoppers to complete their order. Basket abandonment can happen throughout the entire journey, so how can you help to ensure the order is placed and the payment is received? Here are […]

3 Inbound Marketing Tips to Increase Traffic to Your Website

Failing to achieve the amount of traffic you want to your website? Never fear, there are three basic steps to take that will see numbers increase. These steps won’t give you instant results, but they will begin working and ensure visitor numbers continue to rise. Content Matters Content needs to appeal to your audience and […]

Questions to Ask Micro-Influencers Before Starting Your Marketing Campaign

There are plenty of brands that don’t have the budget to begin working with major influencers online. Some of the biggest influencers care hundreds of thousands to create a single Instagram, obviously not a viable option for small businesses. The good news is there are plenty of micro-influencers out there that are more affordable to […]

4 Ways to Prepare for Voice Search

You’re missing a trick if you’ve been putting off adjusting your SEO strategies for voice. Voice assistants and voice search continues to rise, and the technology improves constantly. Consumers are becoming more comfortable with gadgets such as Alexa and Google Home. They’re happy to use Google Assistant, Siri and Bixby (to a lesser extent) on […]

Is Facebook Still Beneficial for Small Businesses?

  Facebook continues to play around with the news feed, leaving businesses confused as to whether they will be able to continue to use the platform. If the new changes come into play, users’ news feed will only include the posts from their friends and any paid advertising from pages. That means users, even the […]

5 Reasons to Use Google AdWords

Google the Search Engine of Choice for Mozilla Mozilla has brought an end to their three-year relationship with Yahoo. Firefox’s browser will now return to Google with the new release, Firefox Quantum. Mozilla said that they are focusing on the user experience and performance, which is the driving factor for dropping Yahoo. Google will also […]