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Read more about the article Calls to Action Highlighted in New Bing Ads Action Extension

Calls to Action Highlighted in New Bing Ads Action Extension

  • Post published:5th April 2019
  • Post category:Digital Marketing Strategy

Bing Ads has a useful new ad extension designed to increase exposure of calls to actions in advertisements on the search engine. Action extensions are available in the UK and…

Continue ReadingCalls to Action Highlighted in New Bing Ads Action Extension
Read more about the article Content Marketing Tips – Quora and Q&A’s to Increase Traffic to Your Website

Content Marketing Tips – Quora and Q&A’s to Increase Traffic to Your Website

  • Post published:1st April 2019
  • Post category:Digital Marketing Strategy

Content marketing costs less than traditional forms of marketing and it can bring in greater amounts of traffic. There are many different ways of attracting people over to your website…

Continue ReadingContent Marketing Tips – Quora and Q&A’s to Increase Traffic to Your Website

Domain Authority isn’t a Google Metric

  • Post published:11th March 2019
  • Post category:Digital Marketing Strategy

We reported on the new domain authority update that Moz launched last week. The DA is a useful metric that marketers, businesses, bloggers and influencers can use to evaluate their…

Continue ReadingDomain Authority isn’t a Google Metric
Read more about the article Google My Business Tackles Malicious Content

Google My Business Tackles Malicious Content

  • Post published:1st March 2019
  • Post category:Digital Marketing Strategy

Google is working to reduce the number of fake accounts on Google My Business. Fraud and spam are a problem that needs to be addressed so Google has introduced a…

Continue ReadingGoogle My Business Tackles Malicious Content
Read more about the article 3 Digital Marketing Stats for February

3 Digital Marketing Stats for February

  • Post published:11th February 2019
  • Post category:Digital Marketing Strategy

Why Consumers Follow Brands on Social Media A recent report from Yes Marketing examined the reasons for consumers to follow brands on social media platforms. The survey consisted of 1000…

Continue Reading3 Digital Marketing Stats for February
Read more about the article Domain Authority Metric Updated

Domain Authority Metric Updated

  • Post published:8th February 2019
  • Post category:Digital Marketing Strategy

MOZ has announced that they have made upgrades to the domain authority metric. Domain authority (DA) is a score that is provided by Moz (a highly respected and used SEO…

Continue ReadingDomain Authority Metric Updated
Read more about the article 3 SEO Trends in 2019

3 SEO Trends in 2019

  • Post published:14th January 2019
  • Post category:Digital Marketing Strategy/Search Engine Optimisation

2019 is here and it’s time to look at a few of the marketing trends that are expected to make waves in the coming months. Businesses are beginning to look…

Continue Reading3 SEO Trends in 2019
Read more about the article 4 Tracking Essentials for Digital Marketing

4 Tracking Essentials for Digital Marketing

  • Post published:28th December 2018
  • Post category:Digital Marketing Strategy

Pay per click, live chat, organic SEO and social media are a few aspects of digital marketing that many businesses undertake without doing enough research. It seems easy to set…

Continue Reading4 Tracking Essentials for Digital Marketing
Read more about the article Black Friday and Cyber Monday Deals Ad Unit on Google

Black Friday and Cyber Monday Deals Ad Unit on Google

  • Post published:19th November 2018
  • Post category:Digital Marketing Strategy

Google has a new experiment going on with the aim of increasing advertisers exposure for Black Friday and Cyber Monday ads. The experiment has launched on Google ads using the…

Continue ReadingBlack Friday and Cyber Monday Deals Ad Unit on Google
Read more about the article Digital Marketing Stats for November 2018

Digital Marketing Stats for November 2018

  • Post published:12th November 2018
  • Post category:Digital Marketing Strategy

The most interesting Digital Marketing stats as shared on Econsultancy. Caution Still Surrounds Voice Search Yext has released data compiled from a recent voice search survey. Out of 2000 consumers…

Continue ReadingDigital Marketing Stats for November 2018
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