Google My Business (GMB) is great for improving Local SEO, take a look at our previous blog explaining all about Local SEO.
So what is Google My Business?
Google My Business is free, it’s a tool for businesses to use, it helps manage their online presence across Google. (Including Google search and Google Maps). You can verify and add your business information, this helps customers find you and learn more about your business.
GMB summed up?
- You can manage how your businesses information appears across Google.
- It’s free of charge.
- Allows you to interact with new/old customers and tell them the story of your business.
Get started with GMB here
Does your business not appear?
Is your business not showing for relevant searches that are in your area? To increase how often your customers see your business in Google’s local search results we have found a list of tasks you can complete here. Regularly updating your information on GMB will help your businesses local ranking and should enhance presence in Google search and Google maps.
You can add your businesses opening hours, including special hours for holidays. This is great for letting customers know when you’re open and it gives them the confidence that if they have to travel to your location, your business will be open.
It’s all about the reviews and interacting with customers, responding to customers reviews will show you value their feedback. More importantly, positive reviews will improve your businesses visibility and improve the chances of potential customers using your business.
You can encourage customers to leave feedback by creating links where they write the reviews across different platforms such as your social media accounts.
Photos and videos come from both businesses and customers. Adding your own business photos means you can showcase your products and services to people who are looking for what you offer.
How does Google rank?
So Google’s local results get based on relevance, prominence and distance. Those factors tell Google the best match for someone’s search. Google may decide one of your competitors (that is further away), is more likely to have what the customer has searched for, so will display their business instead of yours, even though yours is closer.
So Google will rank their business higher in the local search results.
To make your business appear more relevant to what someones searching for on Google, adding detailed business information helps Google understand the business more and will match your business to more relevant searches.
According to Google “200%+ growth in mobile searches for “Open” + “now” + “near me” (for example, “restaurants near me open now,” “stores open near me right now,” and “pharmacy near me open now”).”