Voice search continues to grow in popularity. Finally, technology has caught up and more and more of us are now using voice on our phones, computers and personal assistants. What does this mean for search? Well, it’s definitely a challenge for many and it’s by far the biggest change that has ever affected the search results. Let’s take a look at some of the steps you need to begin taking in order to avoid being left behind.
Long Tail Search Phrases
People using voice search are not typically using a single word or phrase. What they are doing is asking much longer questions. Prepare for this by researching long tail search phrases and begin using them in your content. Here’s a quick example of the difference between a search term typed on a PC and a long tail search phrase used in voice search:
- Search term – Chinese takeaway
- Voice Search – Where’s the nearest Chinese takeaway?
Most people will type the main word or words into Google Search. However, as can be seen above, voice search users use natural conversation. Therefore the search engine has to try to establish what the user needs and provide them with the most relevant answer possible.
Localised Voice Search
Many users of voice search are looking for local businesses and services. Many people are using voice search on their mobile devices so this does make a lot of sense. Voice is used for directions, weather, events, traffic, services, shopping and restaurants. Local search makes up the largest proportion of commercial voice searches.
Voice Search Isn’t Perfect
Voice recognition has greatly improved but it is still flawed. It’s far from perfect as Google is working to understand the intent behind these searches. Using context, Google is making mistakes but it is constantly learning and improving the algorithms to deliver the best possible results to their users.
Content Marketing Strategies
It’s time to work on new strategies and optimise your content to meet the needs of your audience that are using voice search. Optimise the topics that will provide answers to the search intent of your audience. Create content that will provide answers and solve problems for your audience. Work on improving your localised search and use long tail search phrases. Think about the entire journey of your target audience, from finding a solution to buying a product. Produce content that will help your business be found on each step of the journey.
We’re here to help you with your SEO and content marketing strategies for voice search. Give us a call or send us a message to arrange an informal chat about your needs.