3 AdWords Features to Try on the New Interface

Google AdWords Features

There are some exclusive features found on the new AdWords Interface that make it worth looking into. The new interface has yet to roll out fully, but it’s expected to be available to everyone by the end of 2017. If you have been given access you will still be able to switch back to the interface you’re used to. Therefore it’s worth having a play and looking at the new features that could be of benefit to you.  Here are some of the features that you might find to be of interest.

Promotion Extensions

It’s possible to link your new promotions to a text ad via the new user interface.  Users of Google will be able to see the promotion in the ad and click on it to be taken to the promotion page.  Tagging your promotions is a fantastic way of getting your ads to stand out and to encourage the clicks.

Audiences in one Place

The audience page is the place where all audience targeting and optimisation can take place. You’ll be able to manage your audience and take care of your target and bid sections, renamed Targeting. Target has also been renamed Observations.

Income Targeting

The new user interface makes it possible get reports on household income and target to an audience based on their income. This feature is made available via the Demographics tab. This feature was available in the old interface but you had to use location targeting to get that information.

The new user interface might not look appealing and it doesn’t have all the features that are expected at this time. However, it is worth getting to grips with the new terminology and features early on so you can adjust and benefit. Some of the upcoming features that Google are expected to launch before the full roll out at the end of the year include:

  • Google Attribution – Google attribution was announced earlier this year. It integrates Google AdWords, Analytics and DoubleClick search all in one place. Read all about Google Attribution and the problems it solves, here.
  • Custom in-market audiences – Marketers will be able to tailor in-market audiences to the website, business goals and campaigns.
  • Landing page performance – Gain insights into all the landing pages to help marketers see where improvements are needed.
  • Store sales measurement uploads – If you use loyalty program emails at POS you’ll be able to import those transactions into AdWords.

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