Mark Zuckerburg has shared the community quarterly results in a recent update on Facebook. The update makes for interesting reading, the key points being:
- There are now over 65 million small businesses using Facebook as a way of communicating with their audiences
- 9 billion people have profiles
- 2 billion people are active daily
- 150 million people use Instagram Stories daily
Communicate with Your Customers
As a small business, it’s common to think that Facebook is a tool that should be used to increase sales. While this is true, it’s worth thinking about how you’re actually using the social media tool. Primarily, Facebook needs to be used as a communication tool. Simply posting new products is not effective; communicating with your audience is far more worthwhile. There’s no reason why you can’t share your products and services. However, it should be performed in a way that your audience will respond to. Here are a few ideas on how to achieve this:
There’s no reason why you can’t share your products and services. However, it should be performed in a way that your audience will respond to. Here are a few ideas on how this can be achieved.
- Show understanding of problems faced by your audience
- Share solutions to those problems
- Provide real life responses in the form of feedback, reviews, and testimonials
Communication on Facebook and other social networks should not be all about the hard sell. You have access to a tool that can aid you in providing excellent customer service and improving their experience. You’re able to use it to add value to your products and services by offering advice, information, and expertise. Use Facebook as a way of building trust by being present, responding quickly and showing that your customers are important to you as a business.
The Importance of Live Video on Facebook
Another point to take note of in Zuckerburg’s update is the mention of video being their main focus across their apps. As a small business, it’s time to start experimenting with video and learning how you can make the best use of this social tool.
Are you working on including video in your digital marketing strategy? Need help creating your strategy? Give us a call on 01905 27007 or send us a message. We’ll arrange a suitable time to have a chat about your ideas and aspirations and how you can reach your goals.